An information architect is a person who is responsible for organizing the content of the website in a logical and easily findable way.
While the design of a website as to how to appears and how the user of the website interacts with it is decided by web designers and web developers, the real crux of a website is its content. It is the content that matters the most in a website.
Having these contents of a website laid out in an easily accessible and logical way is very important for the success of the website.
One of the most important and significant metric of a website is the amount of time a user spends on a website. The more a user spends his time, more the opportunity for the respective website to showcase its value and hence more the chance it gets to convert it to profitability.
In order to achieve this metric, it becomes extremely important that the website contains a lot of useful and relevant information for its users. But just having very good content by itself is not sufficient, it also becomes important to lay these contents in a very logical way such that the website’s users can move from content to content, post to post in a progressive way. In addition to this, having very good search-ability or discoverability of these contents also becomes extremely important.
It is exactly these objectives that an Information Architect performs upon the contents of a website. Information Architect of a website makes sure that all the content are laid out along the website in a logically coherent way such that the user can transit form one article to another in a structural pattern. In addition to this, Information Architect of the website will also ensure that all these contents are made easily discoverable by providing sufficient inputs to get it easily searchable and discoverable by the users of the corresponding website!
Hope this article clarified the role of an Information Architect of a website. If you have any other inputs or opinions that you think needs to be added, do let us know in the comment section below.
Until next time, happy coding! 🙂